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Your Partner from Entry to Exit

Advisory for MENA funds, family offices and strategic investors on investments of USD 10 million to 50 million, from the first deal to the final return.

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The Problem

Growth-stage businesses need more than a transaction adviser.

In the USD 10 million to 50 million range, companies are often founder-led and still building their finance, governance and reporting. They need closer guidance than larger businesses, before the investment and after it. Most advice is engaged for the transaction alone.

For the investor, that gap is where value is lost: decisions are made on weak information, plans slip after completion and exits are prepared late.

The Journey

One adviser across the life of the investment.

Our advice covers each stage of an investment, so that decisions made on entry are the ones that support the exit.

  1. Stage 1

    Investment

    Screening, due diligence, valuation, structuring and negotiation.

    Capital is committed on evidence and at the right price.

  2. Stage 2

    Value Creation

    Board support, governance, operational and financial improvement, and add-on acquisitions.

    The plan agreed at entry is followed through with owners and management.

  3. Stage 3

    Exit

    Exit strategy, process management and identification of potential investors.

    The business is prepared ahead of a sale, which reduces risk for incoming investors.

48%

of the value created in private equity deals came from operational improvement by 2012, up from 18% in the 1980s. Source: BCG, 2016 (opens in a new tab)

2 to 3 percentage points

higher internal rate of return, on average, for fund managers that focus on creating value through operations. Source: McKinsey (opens in a new tab)

Who We Work With

Investors with a long-term interest in the region.

  • Funds

    Private equity and venture funds screening opportunities in MENA, supporting portfolio companies and preparing exits.

  • Family Offices

    Families building direct investment programmes who want institutional discipline in screening, structuring and oversight without building a full in-house team.

  • Strategic Investors

    Companies entering or expanding in the region through acquisitions, joint ventures or partnerships, and owners considering a sale to one.

Selected Mandates

Current work.

Client names are withheld for confidentiality.

    About

    An independent advisory firm based in Dubai.

    Adam Azouz

    Adam Azouz

    Founder

    Adam has more than four years of experience in private equity and investment banking. He previously worked at Mediterrania Capital Partners, a private equity firm with EUR 1.3 billion under management, focused on value-creation investments.

    He sits on the board of a Spanish company of around 100 employees working in consulting, digital transformation and venture building. He works in English, Spanish and Arabic.

    Mission
    To be the trusted, one-stop advisory partner for MENA funds, family offices, and strategic investors, supporting them across the investment value chain.
    Vision
    To build a more investable and liquid MENA private market, where strong companies attract capital, transactions move with confidence, and investors realise lasting returns.

    Contact

    Arrange a conversation.

    Choose a time for a 30-minute introductory call. A few short questions on the booking page help us prepare.